Domestic Ceramic Sanitary Ware Enterprises Open New Road to Test Water Wechat Marketing

On January 21, 2011, WeChat was born. As of January 15, 2013, WeChat officially announced that its users had exceeded 0.3 billion. The huge crowd base made WeChat a popular "sweet cake" favored by many Taowei companies ".

Many Taowei Enterprises Test Water "WeChat" Marketing

Nowadays, there is always a place for WeChat QR codes on corporate posters. Smartphone users can add each other as friends by scanning the QR codes. It is reported that dozens of ceramic and health enterprises such as Jinyitao Ceramic Tile, Zhongyu Sanitary Ware and Shenluda Sanitary Ware have all opened their WeChat public platforms, established their official WeChat accounts, and started to set foot in WeChat marketing.

Samit Sanitary Ware is an earlier enterprise involved in WeChat marketing in the industry. As early as the end of 2011, it began to test WeChat marketing. The main content of the publicity is terminal dynamics, promotional information and award-winning activities, which are close to people's lives. It is reported that Samit Sanitary Ware has put out promotional advertisements before many festivals through WeChat and has received good sales results.

Tao Wei enterprise and WeChat marketing are still in the "acquaintance stage"

With the development and popularization of network technology, the network platform for people to communicate is becoming more and more diversified. From E-mail email to QQ to blog Weibo to WeChat, it provides multiple choices for people to communicate online. However, such a fast update speed also makes people's eyes more and more picky.

Therefore, first, if Taowei enterprises want to retain "fans" on wechat, they must update them from time to time to meet the needs of "fans" for new things; second, Taowei enterprises should realize that wechat is only a carrier for information release such as promotion and enterprise dynamics, but not a platform for brand building; third, if Taowei enterprises want to realize the possibility of ceramic tile e-commerce through wechat, first of all, it is necessary to solve the problem of integrated services such as offline transportation and paving. Fourth, Tao Wei enterprises can maintain existing dealers through WeChat and improve the after-sales service system.

Industry insiders said: "In the field of WeChat marketing, we insist on not casting the net indiscriminately and not blindly pursuing the number of fans. We just want existing and potential customers to know about Samit's ongoing things and services." Summit Bathroom on WeChat