Ceramic industry ushered in the division of labor integration market demand diversification

Some ceramic companies predict that this year will be a watershed and turning point in the polarization of the ceramic industry, but Foshan ceramic companies still need to use the brand "Foshan Ceramics" to integrate internal resources and go out to sea together.

Building ceramic industry ushered in the division of labor integration

"Since the beginning of this year, the entire sales of Xinmingzhu Ceramics have been in double-digit growth. In the first half of the year, the company's products are in the stage of grabbing goods, and the supply is in short supply. The brand and the company are in a stage of rapid development that has never been seen in many years." When it comes to this year's business situation, Li Chongguang, deputy general manager of New Pearl Ceramics Group, was greatly impressed. He said that the ceramic industry will usher in a new round of industry reshuffle, and 2013 may be a watershed for enterprise development.

"Our operating conditions this year also foreshadowing a new round of corporate industry reshuffle. The phenomenon of the stronger the stronger will become more obvious. This year, the feedback from large ceramic companies is relatively good." Li Chongguang expects that production and sales will be divided into two camps of their respective division of labor. If brand enterprises have markets, brands and channels to do marketing, they can also do well. "We have been talking about elimination before. In the future, it may not be eliminated but integrated. With the division of labor and integration in the industry, some production factories will only be responsible for production in the future and label other enterprises."

Last month, the Ministry of Industry and Information Technology planned to raise the entry threshold for the building and sanitary ceramics industry and raise the "starting line" for large-scale industry, energy conservation and environmental protection, which means that it is difficult for small-scale ceramic production and processing plants to successfully apply for registration as ceramic companies. "Now the ceramic market competition is fierce, no brand is difficult to occupy the market." In Nanzhuang, the head of a processing factory engaged in ceramic polishing business said that he was considering cooperating with some large ceramic groups in Foshan to turn to professional OEM production.

The level of market demand is still diverse

For the view that the ceramic industry is facing differentiation, many enterprises said that the demand level of the ceramic market is still diversified. "Such obvious differentiation is not so easy to form. There are still many levels of demand for ceramics in China. Many places in the central and western regions do not use ceramics, but directly use cement floors. Therefore, manufacturers of different levels can survive." Feng Hongjian, chairman of Guangdong Special Ceramics Co., Ltd., believes that there is still a lot of room for the use of ceramic tiles of different quality, and an oligopoly situation will not be formed so quickly.